Who we serve · Multi-store retail
Super Bad Ads is a retail marketing agency for retailers with several physical stores: we run Meta and Google ads and judge them on new customers at each store, every week. We're not a shopper marketing or retail media agency, and we don't run e-commerce, single-store or walk-in convenience accounts.
Retail marketing, answered
It runs local paid media for each store and judges it on that store's new customers, not on clicks or reach.
For an eyewear, mattress, furniture, jewelry or bridal chain, that means a budget per store on Meta and Google, offers the store team can honor at the register, and a weekly scoreboard with one row per store. The numbers come from your point-of-sale system, such as Square, Lightspeed or Shopify POS, read store by store and stricter than the platform numbers. It's the same per-location model we run as a multi-location marketing agency, built around stores instead of appointments. We do paid media and the measurement under it. No websites, no social feed, no e-commerce.
Some of it ties to the register, some of it is only directional, and we label which is which.
We start by auditing what your POS reports per store today: new customer records, loyalty sign-ups, offer redemptions and sales by location. That becomes the scoreboard. A store-specific offer redeemed at checkout ties a sale to a campaign. Store-vs-store and flat-spend comparisons show what's incremental, meaning customers who wouldn't have come in without the ads. Platform "store visits" estimates and direction requests stay on the report as directional signals, never as the headline. More on how marketing attribution works across locations.
One row per store, in plain numbers a co-owner, CFO or board can read without a translation.
Each row shows the store, new customers that week, ad spend, cost per new customer and what changed in the account. Store-vs-store comparisons and directional signals sit next to it, clearly marked. Fees stay flat for the length of the contract and change only at renewal, with the numbers in front of you. Every ad account, pixel and report stays in your name.
Most retail reporting is built for checkout pages. A chain of physical stores needs a scoreboard that starts at the register.
How we work with multi-store retailers
The Paid Media & Setup Audit reviews your ad accounts and what your POS and loyalty program report per store today. You learn what can be measured before anything changes.
We set up a weekly report from your POS data: new customers, sales and cost per new customer for each store. Scoped access only. Nothing is relaunched, and current campaigns keep running while we learn them.
Trade-area targeting on Meta and Google, a budget for each store, and offers the store team can honor. Opening a new store? We plan a dated ramp from pre-opening through its first ninety days.
Every week: the scoreboard plus a short note on what we changed and why. Budget follows the stores that respond. A store that doesn't respond gets a new test, not more money.
Month one is setup and measurement. Day 90 is a checkpoint with agreed targets, not a cliff.
Channels
A short channel list, so every dollar can be read against a store. As a paid media agency, that's the whole job.
Local search for what people shop for near them, with campaigns and budgets set per store.
Trade-area audiences around each store, offers the store can redeem, and creative that looks like your stores and your staff.
Your Google Business Profile feeds the local results every store depends on, so we read it next to the ads. Other channels come in only once the scoreboard can measure them.
One flat monthly retainer covers all your stores, never a percentage of ad spend. Core is $5,000/mo and Growth is $8,000/mo, each on a 6-month minimum. Compare tiers on paid media pricing. Under about twenty thousand a month in media across your stores, start with the $2,500 audit. Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice.
No. We work for retailers who own several physical stores, not for brands selling products into other retailers. We buy Meta and Google ads for your stores and judge them on new customers per store, per week, from your own POS. If you sell a consumer brand through other people's stores, a different kind of agency is the better fit.
New customers per store, per week, taken from your POS customer records or loyalty sign-ups. Next to it we report cost per new customer and sales by store. Platform "store visits" estimates and Google Business Profile direction requests appear as directional signals only. The headline number always comes from your register, not from the ad platforms.
Yes, those are typical sources. We start by auditing what your POS reports per store: whether it separates new from returning customers, captures loyalty sign-ups and exports sales by location. The per-store scoreboard is built from what it can report. If something is missing, the audit says so before you commit to a retainer.
Specialty retail chains (eyewear, mattress, furniture, jewelry, bridal), service-retail hybrids with exams, fittings, hearing care or tailoring, and franchise retail, each with several stores under one marketing decision. We don't work with e-commerce or DTC brands, single-store shops or walk-in convenience retail, where a new-customer count per store can't be read.
For Core, about $20,000 a month in media across your stores is healthy. Below that, the data is too thin to judge store by store, so start with the audit instead. The retainer is flat, a fraction of media and never a percentage of it.
Everything. Ad accounts, pixels, audiences, creative and reports are set up in your name from day one, and we work through scoped access rather than taking ownership. If you leave, the account history and the per-store scoreboard leave with you, and the next team has nothing to rebuild.
Tell us how many stores you run, which POS you use and what you spend on ads now. If we're a fit, the first step is a look at what each store can measure today.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.