Paid Media · Multi-location operators
Super Bad Ads runs paid media for multi-location, appointment-based operators on flat monthly retainers, reported per location in booked customers, not clicks. Every campaign is measured against revenue, every dollar tracked to a booking.
⚠ Untracked: no idea which locations, channels, or dollars are working.
Multi-location operators who trust SBA with paid media + measurement
Why paid media
Because it's the only channel that proves, per location, whether your marketing is profitable.
Most agencies pitch paid media as a brand-awareness play. For multi-location operators, that's not what matters. What matters is whether each location's campaigns are profitable — not on impressions, not on clicks, but on bookings and revenue.
Every campaign is measured against a per-location P&L a franchisee can read in 30 seconds.
We build paid media systems where every campaign is measured against a per-location P&L. We know which locations are over-spending, which are under-spending, and which channels each location should lean into. The reporting is built so a franchisee can read it in 30 seconds — and so the one key marketer running growth doesn't need a data team to defend the spend. That measurement layer is where every engagement starts: the Paid Media & Setup Audit maps it, and we build it before a dollar of new spend moves.
Pricing
Fixed monthly, same structure at $5K spend or $50K. Core and Growth publish their price; only Unlimited is quoted, because at that level the plan is built around your channel mix. Every tier runs on a 6-month minimum.
Setup fee $3,500 (scales with onboarding scope; waived from Growth up). Above $100,000/mo in media spend, you'll be on our Unlimited tier. Creative production is available as an add-on — we scope and price it when we talk. Compare every tier on our digital marketing pricing page.
One buyer at corporate can't optimize the local nuance in every catchment. And if your whole marketing department is one sharp marketer wearing six hats, the hiring math never works anyway. Growth is $8,000/mo — about what a single mid-level media buyer costs once you add benefits, tools, and months of ramp — and we cover every location.
How we work
Before a dollar of spend moves, we make sure your tracking and analytics actually work — so we're optimizing against real business outcomes you already track, not platform guesses.
We usually start with your easier channel first — or take on both if they're already rolling. We get that channel profitable and set up perfectly, then move to the next. One step at a time, never everything at once.
With the platforms built properly and everything we need in place, we work out the messages that actually drive a positive response — what needs saying, to whom, and in what form.
In-platform numbers can look great while your bottom line tells a different story. The last step is always closing that gap — getting your numbers as close to last-click ROI as humanly possible while still driving effective overall business results.
Then it never stops: bi-weekly optimizations and consistent, relentless testing for the next big winning tactic.
Platforms we work with
Channel choice isn't taste — it's measured. We lead with the channel your vertical's demand actually lives on, prove it profitable, then earn the next one.
Intent-first buying for verticals where customers search before they book.
Facebook + Instagram for demand you create, not just demand you capture.
When your operator's audience is there, we go there too — no channel for its own sake.
What current clients say
"He completely rebuilt our entire tag management and pixel structure, prompting a very necessary overhaul of our cookie consent management protocol. Super Bad Ads' changes not only created the 1.5x platform ROAS, they built the very tools needed to show it."
"There's no one who knows the data like Collier and Super Bad Ads. We've worked with other consultants and agencies before, but in the first meeting Collier knew exactly what we needed to do so we could fix our analytics."
"Super Bad Ads' marketing knowledge and ability to diagnose problems and then solve them on-the-fly has helped us beyond the scope of work. Their team feels like our partner more than any of our other vendors."
Featured case study · 8-location California fitness operator
Read how we cut CPL by 25% for an 8-location California fitness operator, drove 3x+ ROAS on paid social, and connected their sales data to marketing through HubSpot.
For Core, about $20,000+/month of media spend is healthy. Below that, the data signal is too noisy to optimize against. Growth and Unlimited are built for larger budgets, and Unlimited starts at $100,000/month in media. Not sure where you sit? That's one of the things the audit answers.
Lead with intent (Google) for search-driven verticals, and lead with visual (Meta) for impulse-driven verticals. Most operators end up on both once the booking flow is measured. Two platforms run right beat five run averagely — and the measurement tells us when another channel has earned its place.
Google is largely immediate. Meta typically takes 2–4 weeks to get through the learning phase before performance stabilizes. That runway is part of why every tier runs on a 6-month minimum — enough time to onboard, optimize, and produce results you can defend in your own revenue numbers, not just the platform's dashboard.
Yes. We separate corporate-level campaigns from location-specific campaigns, and report on each so you can see exactly which locations and which spend are working. It's the difference between a blended average and a per-location P&L a franchisee can read in 30 seconds — no location gets lost in the average.
Both options. Creative strategy is included at every tier, and Unlimited adds creative consulting. Production is an add-on, scoped and priced when we plan your creative needs. Growth and Unlimited require a creative pathway — yours, or produced with us.
Our pricing is published: Core is $5,000 a month and Growth is $8,000 a month — flat retainers, never a percentage of ad spend. Unlimited is quoted after a conversation, because at that level the plan is built around your channel mix. Most operators start with the $2,500 Paid Media & Setup Audit. Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice. See the full breakdown on our digital marketing pricing page.
That's usually where we start — most stalled accounts aren't under-spent, they're under-connected. The Paid Media & Setup Audit maps where the data between your marketing and your revenue breaks, and the retainer rebuilds it before a dollar of new spend moves, so campaigns get judged on bookings and revenue instead of guesses.
Lean ones. Our day-to-day partner is usually a CMO, marketing director, or the one key marketer carrying the whole function — often introduced by an owner or CEO who stays a stakeholder. If your marketing department is twenty people deep, we're probably not your agency. See how we work as a franchise marketing agency, from the audit to the retainer.
Every submission gets reviewed — that's a promise. But we're a small boutique agency, and we can't personally respond to every inquiry we get. If your business is a good match for how we work, you'll hear from us personally.
From the blog
Where to run paid so it earns a booking, not just a click.
Read the article → Paid MediaReels or TikTok? Let cost-per-booked-appointment pick the winner.
Read the article → Paid MediaThe ad formats that book appointments, ranked by what they're for.
Read the article → Paid MediaCPMs and CPLs are the wrong lens — here's the real number.
Read the article →Get started
Most agencies will tell you your ad spend is working. We'd rather show you — per location, per channel, every dollar tied back to a booking. Tell us about your locations and current spend; if it's a fit, we'll show you exactly what per-location measurement would change.
Every submission gets reviewed. Flat retainers — never a percentage of ad spend. Pricing published.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.