Every location accountable
Each location gets its own P&L and its own attribution. No more blended reports hiding the locations that bleed — you see which gyms, salons, or clinics pay for themselves, and which need operational fixes, not more ads.
Multi-location operator marketing
Performance marketing for multi-location operators.
We build the measurement layer that connects every booking to the ad that earned it — across every location. Then we run the paid media against numbers you can finally trust.
8 locations · CA fitness operator
12 locations · TX grooming franchise
Untracked
CPL by location — guessing
Measured
Blended ROAS — locked
Per-location ROAS
Source → CRM → ads
Booking→Hub→Ads
● live · matched in 1.2s
Glasses ON
Flip the glasses off to see what untracked spend actually looks like.
Operators and brands SBA has built measurement + paid media for
Grooming franchise
12 locations · South, USA
Barbershop group
Multi-location · South, USA
Fitness brand
8 locations · California
If you only read one thing
What does Super Bad Ads do for multi-location operators?
We connect every booking to the ad that earned it — across every location. Two services, deliberately narrow. Paid Media — run by senior strategists, not junior account managers. MarTech — server-side tracking, per-location attribution, and the data plumbing that makes bidding algorithms work. We don't do SEO. We don't do organic social. We do these two at expert level.
Built on results
We instrument the funnel so every dollar of ad spend has a receipt — the work is judged on booked revenue, not impressions, not a deck of vanity metrics.
Specialists, not generalists
Two services, run by the people who actually build them. No junior hand-offs, no moon promises — and when you need the things we don't do, we'll point you to people who do them well, at no markup.
The signature SBA stack
Clicks to dollars,
wired end-to-end.
- 01Spend goes out blind.Dollars leave for Google, Meta, TikTok — and vanish into a blur you can't measure.
- 02The pixel fires.Server-side tracking lights up every source — bookings, forms, POS, calls — one by one.
- 03Data resolves to identity.It all lands in the hub. Anonymous touches snap to real people and real locations.
- 04ROI counts up, live.Every location gets its P&L. The bidding algorithms finally see truth — and ROAS bends up.
Digital marketing pricing, live
What could working with us cost?
Build a rough engagement from our published rates — pick a base and stack the add-ons operators actually pair with it. Same numbers as our pricing page, no email required.
Start with a base
Stack the add-ons
Monthly retainer
$2,500
One-time (incl. $3,500 setup where it applies)
$3,500
Illustrative, from our published rates. Real prices are finalized when you receive a quote — and the setup fee is waived from Growth up.
Stop the leak →Who we are vs. who you've been hiring
Why this market is broken —
and where SBA sits.
Four ways to buy this work. Three of them keep you blurry. Hover a card to bring it into focus.
The promise-the-moon agency
- Who runs it
- A salesperson, then juniors
- Per-location attribution
- None — blended dashboards
- Pricing
- Fat retainer, locked in
- Accountable to results
- No
The bargain freelancer
- Who runs it
- One person, juggling 30 clients
- Per-location attribution
- Not possible solo
- Pricing
- Cheap, until it isn't
- Accountable to results
- Disappears
The local boutique
- Who runs it
- Generalists, all channels
- Per-location attribution
- Spread too thin
- Pricing
- Mid retainer
- Accountable to results
- Sort of
The big shop, junior talent
- Who runs it
- Whoever's free this week
- Per-location attribution
- If you pay extra
- Pricing
- Premium for the logo
- Accountable to results
- In the deck
Super Bad Ads
- Who runs it
- The specialists who build it
- Per-location attribution
- Standard, every location
- Pricing
- Flat retainer — never a % of spend
- Accountable to results
- By design
In their words
What other operators tell us.
He completely rebuilt our entire tag management and pixel structure, prompting a very necessary overhaul of our cookie consent management protocol. Super Bad Ads' changes not only created the 1.5x platform ROAS, they built the very tools needed to show it.
There's no one who knows the data like Collier and Super Bad Ads. We've worked with other consultants and agencies before, but in the first meeting Collier knew exactly what we needed to do so we could fix our analytics.
Super Bad Ads' marketing knowledge and ability to diagnose problems and then solve them on-the-fly has helped us beyond the scope of work. Their team feels like our partner more than any of our other vendors.
Featured client · 8-location California fitness operator
SBA is the only agency we've worked with that understood multi-location operations from day one — straight to the answer, without the agency dance.
Director of Marketing8-location California fitness operator · identity protected
0/ 8 locations
on per-location attribution
on per-location attribution
−25%CPL by month 3
+3×paid social ROAS
8/8locations attributed
How we're different commercially
Flat pricing. Honest forecasts.
Two commitments most agencies won't make. Our retainers are flat — never a percentage of your ad spend — so we make money when the work is right, not when you spend more. And we won't open with a revenue forecast we can't stand behind: if the data isn't there yet for a real estimate, we say so, and we start with work that pays off whoever you end up hiring.
Flat retainers
One Platform at $2,500/month, Two Platforms at $4,000/month — published, flat, and never a percentage of spend. Larger engagements are quoted after a conversation.
No forecast theater
No clickbait revenue projections before we've seen your data. Real estimates only when we can stand behind them — and we tell you when we can't yet.
Renewal is earned
Six-month minimum, no annual lock-in discounts. We price the engagement at the value it delivers and let the work earn the renewal.
Who you'll actually work with
Collier Hammons
Founder + CEO, Super Bad Ads
A decade in paid media at scale before founding SBA in 2021: Head of Paid Social at Bloomberg News, where his team drove 156% year-over-year growth in paid traffic globally; Director of Growth Marketing at Removery, leading an 18-person digital team across paid media, MarTech, and conversion optimization for a multi-location, appointment-based operator — the exact seat our clients sit in; and agency media roles behind Fortune 500 brands in health care and CPG.
Since launch, Super Bad Ads has built the measurement layer and run the paid media for multi-location operators in fitness, grooming, and health — the blinded results on this page are that work. Collier still personally drives client strategy, reviews the accounts, and gets into the tracking when the tracking is lying.
Find him on LinkedIn — he's the one calling himself Chief Bad Ad.
Questions, answered
The things operators ask us first.
How much does it cost?
One platform is $2,500/month. Two platforms is $4,000/month. Beyond that, our Growth and Unlimited plans are quoted after a conversation — because at that level the plan is built around your channel mix, creative needs, and reporting depth. The full breakdown lives on our digital marketing pricing page.
How much should I spend on ads before working with you?
For One/Two Platforms, $5,000–$10,000/month of media spend is healthy. Below that, the data signal is too noisy to optimize against. Growth and Unlimited earn their keep from $10,000/month up.
Do you work month-to-month?
No. Our minimum engagement is 6 months. This gives us enough time to onboard, optimize, and produce defensible results.
Why don't you give discounts for annual contracts?
We've tested it. Annual discounts incentivize the wrong thing — they reward time commitment over fit. We'd rather price every engagement at the value it delivers and let our work earn renewal.
What size marketing team do you work best with?
Lean ones. Our day-to-day partner is usually the one key marketer — a director or CMO carrying the whole function for a multi-location or PE-backed operator. If you have a twenty-person marketing department, we're probably not the fit. If one sharp person owns growth across every location, we're built for you.
Do you build the tracking, or just run the ads?
Both — and the tracking usually comes first. Most stalled accounts aren't under-spent, they're under-connected. Our marketing technology agency work rebuilds the layer between your bookings and your ad platforms, so the paid media that follows is optimized against revenue instead of noise.
Which platforms do you buy on?
Google and Meta are the core, with TikTok, LinkedIn, and programmatic when your audience genuinely lives there. We'd rather run one platform brilliantly than three averagely — see how our paid media agency engagements are structured, tier by tier, before you commit to anything.
Do you work with franchises?
Franchises are home turf. Multi-location, appointment-based operators — fitness, salon, medspa, dental — are who this whole system was built for, per-location attribution and per-location P&Ls included. Start with our franchise marketing agency services hub to see how the two services fit together.
Will I hear back?
Every submission gets reviewed — that's a promise. But we're a small boutique agency, and we can't personally respond to every inquiry we get. If your business is a good match for how we work, you'll hear from us personally.
Get started
Ready to Make Every Location Pull Its Weight?
Tell us about your locations, your platforms, and your current spend. We take on a limited number of operators at a time — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally, with exactly where we'd start.
Every submission gets reviewed. Flat pricing, published. No percentage of ad spend, ever.