About Super Bad Ads
The Paid Media + MarTech Team That Turns Ad Spend Into Provable Growth
Super Bad Ads is a specialist paid media and marketing technology agency built on a decade of running growth at serious scale — Bloomberg News, national multi-location brands, Fortune 500 media accounts. Clients hire us because the results hold up in their numbers, not just the platform's: a 1.5x platform ROAS built alongside the tracking that proves it, a −8% year-over-year decline flipped to +25% average monthly growth, cost per lead down 25% across an 8-location operator.
Our focus is successful multi-location, appointment-based operators — gyms, health and wellness groups, salons, med spas, dental practices — where every location is its own P&L. And the same playbook wins beyond appointments: we carry deep e-commerce and digital advertising results too, and we take on non-appointment and retail-service businesses when the fit is right.
Why operators hire us
Clients blinded on purpose — their numbers are theirs. We bring the receipts when we talk.
Make it measurable.
Then make it profitable.
Location by location.
How Our Process Works
Our mission is simple but not small: make your marketing measurable, then make it profitable, location by location. If we can't prove it worked, we don't get to say it worked. Here's how the work actually runs:
- 1Technology and analytics first
Before a dollar of spend moves, we make sure your tracking and analytics actually work — so we're optimizing against real business outcomes you already track, not platform guesses.
- 2Ads, one channel at a time
We usually start with your easier channel first — or take on both if they're already rolling. We get that channel profitable and set up perfectly, then move to the next. One step at a time, never everything at once.
- 3Then creative
With the platforms built properly and everything we need in place, we work out the messages that actually drive a positive response — what needs saying, to whom, and in what form.
- 4Finally, last-click ROI
In-platform numbers can look great while your bottom line tells a different story. The last step is always closing that gap — getting your numbers as close to last-click ROI as humanly possible while still driving effective overall business results.
Reviews
Reviews from Multi-Location Operators & Growth-Stage Teams
“He completely rebuilt our entire tag management and pixel structure, prompting a very necessary overhaul of our cookie consent management protocol. Super Bad Ads' changes not only created the 1.5x platform ROAS, they built the very tools needed to show it.”
“There's no one who knows the data like Collier and Super Bad Ads. We've worked with other consultants and agencies before, but in the first meeting Collier knew exactly what we needed to do so we could fix our analytics.”
“Super Bad Ads' marketing knowledge and ability to diagnose problems and then solve them on-the-fly has helped us beyond the scope of work. Their team feels like our partner more than any of our other vendors.”
Read the digital marketing case studies behind these reviews →
The industry, honestly
We're Not Like Other Marketing Agencies — We Used to Be One
Finding marketing help feels impossible for a reason: good help isn't cheap, and cheap help isn't good. We've been the generalist agency, and we retired it on purpose — which means we know exactly where this industry cuts corners, and how it talks its way out of bad numbers. Three things we know are true:
The Fake-Guru Jungle Is Real
Your inbox is full of agencies and gurus promising “page one of Google” without ever looking at your business. Good marketing is expensive — anyone quoting too-good-to-be-true pricing is exactly that. Demand verified testimonials and case-study receipts from anyone you hire, including us. We publish our pricing and bring the receipts because we're built to survive that vetting.
Most Agencies Optimize for Themselves
Hiring feels lose-lose: in-house talent is brutal to find and afford, and at most agencies you get lost in the shuffle while the reporting flatters their retainer. We've torn down accounts name-brand agencies ran for a year — wrong conversion objectives, budget spent on landing-page views, CRM conversions never wired in. Your report should be built from your revenue data — if we can't prove it worked, we don't say it worked.
We'll Tell You When Not to Hire Us
Paid media is the most expensive way to acquire a customer — every time. If your natural demand isn't maxed out yet, we'll say so and tell you what to fix first. And we don't do fake forecasts: estimates built to be blown past are theater, so we set named targets together instead. Our audits stand alone — the advice works whether or not you hire us.
Our services
Digital Marketing Services Designed for Multi-Location Growth
Paid Media Services
Performance media buying for multi-location operators — campaigns measured against per-location revenue, not blended averages.
- Per-location P&L reporting a franchisee can read in 30 seconds.
- Flat monthly retainers — never a percentage of ad spend.
- Every tier runs on a 6-month minimum.
- Corporate and local campaigns optimized separately, so no location gets lost in the average.
Marketing Technology Services
For organizations with mature ad spend and broken attribution — the data plumbing that connects clicks to bookings to revenue.
- Analytics, tracking, and attribution infrastructure built, documented, and handed over working.
- Tag and consent management done right for compliance.
- CRM and booking-platform integrations so your marketing data and your revenue data finally agree.
What we don't do — and why
Marketing is a multi-function operation — sophisticated, multi-pronged, and bigger than any two services. Paid media and marketing technology are our pieces of that machine. The rest of the list? We consult and help on all of it, and we're happy to weigh in — but we don't run it day-to-day and we don't offer standard contracts for it. When you need that work done well, we'll recommend partners we trust or help you build the internal resource. Because if we tried to do everything on this list, we wouldn't be as great at the two things you hire us for.
And one thing operators deserve to hear straight: paid media is the most expensive way to acquire a customer — every time, no matter what. You earn your way into it after your organic and natural demand is maxed out and you're ready to buy growth on top of a working business. If you're not there yet, we'll tell you — and we'll tell you what to fix first.
Great at two things beats decent at everything.
Super Bad Ads · The specialist's promise
Why operators choose us
Why Multi-Location Operators Choose Super Bad Ads
The Multi-Location Problem Is Our Home Turf
Multi-location is where most agencies quietly fail. Corporate campaigns and local campaigns fight for budget, one location over-spends while another starves, and the standard report mushes it all into one blended number that says nothing about which storefront, channel, or dollar is working. That's the exact problem we built this agency to solve — and the case-study data backs it: cost per lead down 25% across 8 locations, a −8% decline flipped to +25% average monthly growth, a 1.5x platform ROAS built together with the tracking that proves it.
- Get it right once, win everywhere. One properly-built structure lands at every location — and the measurement shows exactly where.
- We've seen your stack before. Fitness, salons, dental, spas — same booking systems, same reporting headaches. Every one we solve makes the next one faster.
- Data makes the call. If you're an owner who lets the numbers decide, we speak your language — down to the booking platform.
YoY growth in paid traffic, globally
Collier's team at Bloomberg News
Still in the work
Your Marketing Team, Your Growth Partner
We pride ourselves on being more than just an agency — we're an extension of your team. And unlike most agencies, the founder is still in the work.
Collier Hammons — Founder. Collier has spent a decade in paid media at scale: Head of Paid Social at Bloomberg News, where his team drove 156% year-over-year growth in paid traffic globally, then Director of Growth Marketing at Removery, leading an 18-person digital team across paid media, MarTech, and conversion optimization. Before that, agency media roles behind Fortune 500 brands in health care and CPG.
He is not a founder who sold the work and handed it off. Collier still personally drives client strategy, reviews the accounts, and gets into the tracking when the tracking is lying — which, if you've ever inherited an ad account, you know is most of the time. His time is deliberately scarce and deliberately priced, because senior strategy at SBA is real, not a logo on a pitch deck.
Find him on LinkedIn — he's the one calling himself Chief Bad Ad.
- Behind Collier is a small, senior team that runs the day-to-day: campaign management, reporting, creative testing direction, and the MarTech builds
- We stay small on purpose and pull in trusted specialists for production work when a project calls for it
- No account-manager layers, no junior media buyers learning on your budget — the people in your meetings are the people doing the work
- Transparent communication: what we're doing, why, and what it's producing — in revenue terms, on a cadence set by your tier
Ready to Grow?
Let's Talk.
Your growth is the whole job. Tell us about your locations, your platforms, and your current spend — and what your current reporting isn't telling you. We take on a limited number of new clients and review every submission for capacity and fit. We're a small boutique team, so we can't reply to every inquiry — but if we're a good match, you'll hear from us personally, and you'll know exactly what working together looks like before you sign anything.
FAQ
Super Bad Ads FAQs
Do you work month-to-month?
No. Our minimum engagement is 6 months. This gives us enough time to onboard, optimize, and produce defensible results.
What are your cancellation terms for contracted partnerships?
For all contracted partners, a Master Services Agreement and Scope of Work are required to conduct business. This agreement outlines that standard partnerships can be cancelled with 60 days' notification without cause, and 30 days' notification with cause.
What is your fulfillment policy?
Everything we do is scoped in writing before it starts. Your Scope of Work defines the deliverables, cadence, and timelines for your engagement, and your reporting shows you exactly what was done and what it produced.
Do you provide refunds of any kind?
Because most all of the work that we do cannot be returned, Super Bad Ads does not provide refunds. It's also why we measure everything — the proof of value lives in the reporting, not in a refund policy.
How much does it cost?
One platform is $2,500/month. Two platforms is $4,000/month. Beyond that, our Growth and Unlimited plans are quoted after a conversation — because at that level the plan is built around your channel mix, creative needs, and reporting depth.
How much should I spend on ads before working with you?
For One/Two Platforms, $5,000–$10,000/month of media spend is healthy. Below that, the data signal is too noisy to optimize against. Growth and Unlimited earn their keep from $10,000/month up.
Can I add more channels mid-contract?
Yes. Adding a platform moves you to the matching tier at the next billing cycle — the menu is designed so that's never a renegotiation.
Why don't you give discounts for annual contracts?
We've tested it. Annual discounts incentivize the wrong thing — they reward time commitment over fit. We'd rather price every engagement at the value it delivers and let our work earn renewal.
Do you only work with multi-location appointment businesses?
They're our specialty — but not our ceiling. We carry deep e-commerce and digital advertising results too, and we take on non-appointment and retail-service businesses when the fit is right. Fit matters more than category: real demand, real data, and an owner who wants the numbers to make the call.