Digital Marketing Services
Super Bad Ads is a franchise marketing agency for the lean teams that actually run multi-location growth — the CMO, the marketing director, the one key marketer wearing six hats with real numbers to hit. Our thesis is simple: fix the measurement layer first, then every paid media dollar compounds. We work with appointment-based businesses, where a lead means nothing until it becomes a booked appointment:
With Super Bad Ads: every platform wired together, organized into two service lines, judged by revenue.
The problem
Usually it's not for lack of effort. You've been growing it successfully for a while — and then it stops, because you've taken it as far as anyone on the team knows how to take it. The agency you hired isn't delivering information you can actually understand, the ad platforms say one thing, the booking system says another, and nobody owns the gap between them.
Here's the uncomfortable industry truth behind that: marketing has to be more technical now than it has ever been, and most marketers still aren't. It is becoming a technology job more than a creative one — unless all you make is creative. AI is helping bridge that gap, and at the same time expanding it, because the list of things you're expected to master keeps growing. Most agencies never worked inside Fortune 100-scale marketing organizations, so they've simply never been exposed to the problems now hitting operators at every level — not just the giants.
That exposure is the difference. We've lived these problems at the largest scale there is, which is why they tend to get solved here after they've stumped everyone else. Three recent examples — clients blinded, stories real:
An operator had a name-brand Texas agency on retainer — big team, big promises, all the resourcing — while a core business metric declined for over a year. We came in, found the technology problem underneath it, and fixed it almost immediately. They weren't careless; they just didn't know how to QA the problem, or even where to start.
An owner was running ads himself — on top of email, sales, his tech stack, and everything else — and doing genuinely good work with the time he had. But growth needed to come faster than his calendar allowed. We took what he'd built and immediately made it better, because paid media was our whole job, not his seventh one.
One company had hired three or four agencies and consultants to fix a single analytics problem — because understanding your data is the thing everything else depends on. Nobody could. We told them exactly which technology they needed and how to bring their data together, because we'd seen the problem before at a scale most marketers never get exposure to.
What we actually sell
Senior-strategist media buying, measured in customers per location, not platform metrics. We test creative and offers by location, not by brand-wide guess. Every dollar of franchise advertising gets judged by the customer it produced, at a cost per acquisition you can defend to your board.
Explore Paid Media →We audit, fix, and run the marketing technology behind your measurement layer. That means the CRM, the tracking, and the attribution — so every click and every booking lines up with the location and channel that produced it. As a HubSpot Solutions Partner, we build the lead-scoring and lifecycle engine that makes multi-location brands measurable in the first place.
Explore MarTech →Service line one
What we do: senior-strategist media buying across Google, Meta, and the platforms your demand actually lives on — campaigns structured per location, budgets steered to the storefronts that convert, creative tested against booked appointments instead of platform-flattering metrics. One channel run right beats three run averagely, so we scale one step at a time: prove a channel, perfect its setup, then add the next.
Why we're different: flat monthly retainers with no percentage of ad spend — our fee never grows just because your budget does. And every campaign is judged in your revenue numbers, at a cost per acquisition you can defend to your board. If your natural demand isn't maxed out yet, we'll tell you paid media isn't your next dollar — and what to fix first.
Service line two
Why we offer it: because paid media without measurement is doubled guesswork, and most stalled accounts we inherit aren't under-spent — they're under-connected. Your CRM, booking system, and ad platforms don't agree on what happened, so nobody can say which dollar worked. This is the layer where we've solved problems that stumped multiple agencies before us.
What we do: audit, fix, and run the technology behind your measurement — tracking and tag management, server-side events, attribution, CRM and booking-platform integrations, and the lead-scoring and lifecycle engine that makes a multi-location brand measurable at all. Built, documented, and handed over working, whether or not you ever run ads with us.
Built for both
A franchise marketing agency has to serve two different people inside the same brand, and most don't bother. We build for both. A multi-location marketing agency that can't hold both realities at once will end up shortchanging someone. Usually, it's the franchisee's foot traffic that pays for it.
For franchisors
The franchisor needs network-wide consistency: one brand voice, one measurement standard, and visibility into every location without micromanaging any of them. Corporate needs to know which markets are working and which need help, without waiting on forty separate reports.
For franchisees
The franchisee needs something more immediate: customers walking in the door, on a budget that makes sense for one storefront. That budget has to hit a customer acquisition cost the location can actually sustain. Marketing for franchisees fails when it's just a smaller version of the national plan. A single-location P&L doesn't behave like a corporate marketing budget, and it shouldn't be managed like one.
Who we serve
We work with multi-location brands in appointment-based categories, where every visit is booked, not walked in cold. Our day-to-day partner is usually the one key marketing person — a CMO, a marketing director, a lean team doing a lot with a little — even when the owner or CEO is the one who found us and stays a stakeholder. If your marketing department is twenty people deep, we're probably not your agency. If it's one sharp person with real numbers to hit, we probably are. Collier ran exactly these operations at Removery — a multi-location brand across three countries and two continents, with an 18-person digital team — and Super Bad Ads was built to bring that playbook to operators without that headcount. Click a category:
Our deepest bench. For an 8-location fitness operator we cut cost per lead by 25% and drove 3x+ ROAS on paid social; for a multi-location boutique gym we rebuilt tracking end-to-end into a verified 1.5x platform ROAS. Booking-led funnels, membership economics, per-location budgets — home turf.
Receipts
A multi-location boutique gym came to us with a budget and no way to defend it. We rebuilt their tag management and pixel structure end-to-end — including a full cookie-consent overhaul — and the verified 1.5x platform ROAS came with the infrastructure to prove it holds up month over month.
A premier men's grooming franchise had new-client counts down 8% year over year under a name-brand agency. We re-aimed the campaigns at first-time customers instead of platform-flattering metrics — and the trend flipped to +25% average monthly growth.
An 8-location fitness operator's paid social rebuild cut cost per lead 25% and drove 3x+ ROAS — with per-location reporting a franchisee can read in 30 seconds, so nobody argues about whose numbers are real.
Before Super Bad Ads, Collier's team at Bloomberg News grew paid traffic 156% year over year globally, and he ran growth for a multi-location brand across three countries and two continents at Removery. Same playbook, now pointed at operators.
A franchise marketing agency runs paid media and the measurement infrastructure behind it for multi-location brands. That means media buying across platforms, plus the tracking, attribution, and reporting that shows which locations and campaigns actually produce customers — not just clicks.
Franchise marketing has to work at two altitudes at once: national brand consistency and per-location performance. A franchise digital marketing agency has to report honestly at both levels, or corporate and local owners end up arguing over numbers nobody trusts.
Paid media starts at $2,500 a month for one platform and $4,000 a month for two. Costs scale further based on platforms, locations, and whether your measurement layer needs work first. See the full breakdown, including MarTech pricing, on our digital marketing pricing page.
Yes. Our One Platform tier is built for single-location and early-stage franchisees running one primary channel. You can add platforms as new locations open and your spend grows past a single channel's ceiling. We'll tell you honestly when it's time to move up a tier.
Lean ones. Our day-to-day partner is usually a CMO, marketing director, or the one key marketer at the company — often introduced by an owner or CEO who stays a stakeholder. If you have a twenty-person marketing department, we're probably not the right fit; if one sharp person carries the whole function, we're built for you.
That's usually where we start — most stalled accounts aren't under-spent, they're under-connected. Our marketing technology agency services rebuild the data layer between your marketing and your revenue before a dollar of new spend moves.
Google and Meta are the core; TikTok, LinkedIn, and programmatic when your audience genuinely lives there. One platform run right beats three run averagely — see how our paid media agency engagements are structured.
Every submission gets reviewed — that's a promise. But we're a small boutique agency, and we can't personally respond to every inquiry we get. If your business is a good match for how we work, you'll hear from us personally.
From the blog
Measure what each location's Google Business Profile actually earns.
Read the article → Operator PlaybooksThe badge won't move rankings — here's what it actually does.
Read the article → Operator PlaybooksYour booking data is better market research than any survey.
Read the article → Paid MediaA per-location playbook that ties local promotion to bookings.
Read the article →Get started
Most agencies will tell you your marketing is working. We'd rather show you, location by location, what's actually happening — then build the media plan on top of it. Two minutes tells us your locations, platforms, and spend; if we're a good match, you'll hear from us personally. Judge us on what we can prove, not what we promise.
Every submission gets reviewed. Flat pricing, published. No percentage of ad spend, ever.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.