Digital Marketing Services

Performance Marketing for Multi-Location Operators

Super Bad Ads is a franchise marketing agency for the lean teams that actually run multi-location growth — the CMO, the marketing director, the one key marketer wearing six hats with real numbers to hit. Our thesis is simple: fix the measurement layer first, then every paid media dollar compounds. We work with appointment-based businesses, where a lead means nothing until it becomes a booked appointment:

Fitness studios and gyms
Med spas
Dental groups
Salons and grooming
Physical therapy clinics

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Paid Media Meta Ads Google Ads TikTok Measurement GA4 CRM + Booking Server-side events

Connected, measured, and generating money

With Super Bad Ads: every platform wired together, measured as one program, judged by revenue.

The problem

Why Has Your Multi-Location Marketing Stalled?

Usually it's not for lack of effort. You've been growing it successfully for a while — and then it stops, because you've taken it as far as anyone on the team knows how to take it. The agency you hired isn't delivering information you can actually understand, the ad platforms say one thing, the booking system says another, and nobody owns the gap between them.

Here's the uncomfortable industry truth behind that: marketing has to be more technical now than it has ever been, and most marketers still aren't. It is becoming a technology job more than a creative one — unless all you make is creative. AI is helping bridge that gap, and at the same time expanding it, because the list of things you're expected to master keeps growing. Most agencies never worked inside Fortune 100-scale marketing organizations, so they've simply never been exposed to the problems now hitting operators at every level — not just the giants.

That exposure is the difference. We've lived these problems at the largest scale there is, which is why they tend to get solved here after they've stumped everyone else. Three recent examples — clients blinded, stories real:

The big-agency stall

A full team couldn't find it. The technology could.

An operator had a name-brand Texas agency on retainer — big team, big promises, all the resourcing — while a core business metric declined for over a year. We came in, found the technology problem underneath it, and fixed it almost immediately. They weren't careless; they just didn't know how to QA the problem, or even where to start.

The overloaded owner

Doing his best — with six other jobs

An owner was running ads himself — on top of email, sales, his tech stack, and everything else — and doing genuinely good work with the time he had. But growth needed to come faster than his calendar allowed. We took what he'd built and immediately made it better, because paid media was our whole job, not his seventh one.

The unsolvable analytics problem

Three agencies couldn't fix it. It wasn't an effort problem.

One company had hired three or four agencies and consultants to fix a single analytics problem — because understanding your data is the thing everything else depends on. Nobody could. We told them exactly which technology they needed and how to bring their data together, because we'd seen the problem before at a scale most marketers never get exposure to.

What we actually sell

One Service Line, Two Steps, and Nothing Else

Step 1 The diagnosis

Start With the Audit — $2,500

The Paid Media & Setup Audit: about 30 days of senior work on your ad accounts, conversion tracking, and per-location measurement, ending in one read-out with a Day-1 fix plan you keep either way. Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice. Fill out the form, we have a short call to understand your situation and confirm fit, then we send the audit quote. Kickoff on signature.

Start with the audit →

Step 2 The compounding

Then the Retainer — Core, Growth, or Unlimited

Senior-strategist media buying, measured in customers per location, not platform metrics. We test creative and offers by location, not by brand-wide guess. Flat monthly retainers — never a percentage of ad spend: Core at $5,000/mo, Growth at $8,000/mo, Unlimited quoted after a conversation.

See retainer pricing →

Step 1 — The audit

Not ready for a retainer? Start with the $2,500 Paid Media & Setup Audit — credited to your first invoice if you start within 45 days.

Why we start here: paid media without measurement is doubled guesswork, and most stalled accounts we inherit aren't under-spent — they're under-connected. Your CRM, booking system, and ad platforms don't agree on what happened, so nobody can say which dollar worked. This is the layer where we've solved problems that stumped multiple agencies before us.

What the Paid Media & Setup Audit covers: your ad accounts, your conversion tracking and setup — pixels, server-side events, and where the data breaks — and whether every location's results are readable on their own. You get one read-out with a prioritized Day-1 fix plan. The retainer is where we build and run the fixes. Fill out the form, we have a short call to understand your situation and confirm fit, then we send the audit quote. Kickoff on signature.

Paid Media & Setup Audit$2,500

TimelineAbout 30 days

You getOne read-out with a Day-1 fix plan

Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice.

The audit credit applies to your first retainer invoice. The $3,500 setup fee (waived from Growth up) is billed separately.

Audits that stand alone — the findings work even if you don't hire us
Attribution wired to revenue: clicks to bookings to dollars, per location
HubSpot Solutions Partner — CRM and booking data tied back to every campaign
Paid, not free — so the findings serve you, not a sales pitch

Start with the audit →

See our full digital marketing pricing →

Step 2 — The retainer

Paid Media, Run Like a P&L

What we do: senior-strategist media buying across Google, Meta, and the platforms your demand actually lives on — campaigns structured per location, budgets steered to the storefronts that convert, creative tested against booked appointments instead of platform-flattering metrics. Two platforms run right beat five run averagely, so we start with the platforms that earn it and add channels as the measurement proves them.

Why we're different: flat monthly retainers with no percentage of ad spend — our fee never grows just because your budget does. And every campaign is judged in your revenue numbers, at a cost per acquisition you can defend to your board. If your natural demand isn't maxed out yet, we'll tell you paid media isn't your next dollar — and what to fix first.

Paid Media & Setup Audit$2,500

Core$5,000/mo

Growth$8,000/mo

UnlimitedContact sales

Setup fee $3,500 (scales with onboarding scope; waived from Growth up). Every retainer runs on a 6-month minimum. Above $100,000/mo in media spend, you'll be on our Unlimited tier.

Per-location P&L reporting a franchisee can read in 30 seconds
Corporate and local campaigns optimized separately — no location lost in the average
Creative strategy and testing direction included at every tier
Flat retainers — Core is $5,000/mo, 6-month minimum, no lock-in games

See why operators call us their paid media agency →

See our full digital marketing pricing →

Built for both

Built for Both Franchisors and Franchisees

A franchise marketing agency has to serve two different people inside the same brand, and most don't bother. We build for both. A multi-location marketing agency that can't hold both realities at once will end up shortchanging someone. Usually, it's the franchisee's foot traffic that pays for it.

For franchisors

What the Franchisor Needs

The franchisor needs network-wide consistency: one brand voice, one measurement standard, and visibility into every location without micromanaging any of them. Corporate needs to know which markets are working and which need help, without waiting on forty separate reports.

For franchisees

What the Franchisee Needs

The franchisee needs something more immediate: customers walking in the door, on a budget that makes sense for one storefront. That budget has to hit a customer acquisition cost the location can actually sustain. Marketing for franchisees fails when it's just a smaller version of the national plan. A single-location P&L doesn't behave like a corporate marketing budget, and it shouldn't be managed like one.

Who we serve

Who We Serve

We work with multi-location brands in appointment-based categories, where every visit is booked, not walked in cold. Our day-to-day partner is usually the one key marketing person — a CMO, a marketing director, a lean team doing a lot with a little — even when the owner or CEO is the one who found us and stays a stakeholder. If your marketing department is twenty people deep, we're probably not your agency. If it's one sharp person with real numbers to hit, we probably are. Collier ran exactly these operations at Removery — a multi-location brand across three countries and two continents, with an 18-person digital team — and Super Bad Ads was built to bring that playbook to operators without that headcount. Click a category:

Fitness studios and gyms

Our deepest bench. For an 8-location fitness operator we cut cost per lead by 25% and drove 3x+ ROAS on paid social; for a multi-location boutique gym we rebuilt tracking end-to-end into a verified 1.5x platform ROAS. Booking-led funnels, membership economics, per-location budgets — home turf.

Receipts

Measurement First. Then Results Like These.

1.5x

Platform ROAS, built from a tracking rebuild alone

A multi-location boutique gym came to us with a budget and no way to defend it. We rebuilt their tag management and pixel structure end-to-end — including a full cookie-consent overhaul — and the verified 1.5x platform ROAS came with the infrastructure to prove it holds up month over month.

+25%

From a year of decline to compounding growth

A premier men's grooming franchise had new-client counts down 8% year over year under a name-brand agency. We re-aimed the campaigns at first-time customers instead of platform-flattering metrics — and the trend flipped to +25% average monthly growth.

−25%

Cost per lead, down across every location

An 8-location fitness operator's paid social rebuild cut cost per lead 25% and drove 3x+ ROAS — with per-location reporting a franchisee can read in 30 seconds, so nobody argues about whose numbers are real.

156%

The scale this playbook comes from

Before Super Bad Ads, Collier's team at Bloomberg News grew paid traffic 156% year over year globally, and he ran growth for a multi-location brand across three countries and two continents at Removery. Same playbook, now pointed at operators.

See the digital marketing case studies →

Frequently Asked Questions

What does a franchise marketing agency do?

A franchise marketing agency runs paid media and the measurement infrastructure behind it for multi-location brands. That means media buying across platforms, plus the tracking, attribution, and reporting that shows which locations and campaigns actually produce customers — not just clicks.

What makes marketing for franchises different?

Franchise marketing has to work at two altitudes at once: national brand consistency and per-location performance. A franchise digital marketing agency has to report honestly at both levels, or corporate and local owners end up arguing over numbers nobody trusts.

How much does franchise marketing cost?

Core is $5,000/month and Growth is $8,000/month. Unlimited is quoted after a conversation, because at that level the plan is built around your channel mix, creative needs, and reporting depth. Most operators start with the $2,500 Paid Media & Setup Audit — start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice. Every retainer runs on a 6-month minimum. See the full breakdown on our digital marketing pricing page.

Do you work with single locations?

Yes. Single-location operators usually start with the $2,500 Paid Media & Setup Audit, which shows whether your tracking and spend are ready to scale before you commit to a retainer. From there, Core at $5,000/mo is the baseline every digital acquisition strategy runs on. As new locations open, we'll tell you honestly when it's time to move up.

What size team do you work best with?

Lean ones. Our day-to-day partner is usually a CMO, marketing director, or the one key marketer at the company — often introduced by an owner or CEO who stays a stakeholder. If you have a twenty-person marketing department, we're probably not the right fit; if one sharp person carries the whole function, we're built for you.

What if our tracking or attribution is already broken?

That's usually where we start — most stalled accounts aren't under-spent, they're under-connected. The Paid Media & Setup Audit maps exactly where the data between your marketing and your revenue breaks, and hands you a Day-1 fix plan before a dollar of new spend moves.

Which platforms do you actually buy on?

Google and Meta are the core; TikTok, LinkedIn, and programmatic when your audience genuinely lives there. Two platforms run right beat five run averagely — see how our paid media agency engagements are structured.

Will I hear back?

Every submission gets reviewed — that's a promise. But we're a small boutique agency, and we can't personally respond to every inquiry we get. If your business is a good match for how we work, you'll hear from us personally.

Get started

Ready for a Franchise Marketing Agency That Proves Its Work?

Most agencies will tell you your marketing is working. We'd rather show you, location by location, what's actually happening — then build the media plan on top of it. Two minutes tells us your locations, platforms, and spend; if we're a good match, you'll hear from us personally. Judge us on what we can prove, not what we promise.

Get Started →

Every submission gets reviewed. Flat retainers — never a percentage of ad spend. Pricing published.