Who we serve · Med spa groups
Super Bad Ads is a med spa marketing agency for groups with four or more locations. We run Meta and Google for every location and judge the ads on booked consults counted in your booking system, reported per location, every week.
Med spa marketing agency, defined
Run paid media per location, and judge it on booked consults, not leads.
A group isn't one spa with a bigger budget. Each location has its own provider hours, rooms and maturity, so each gets its own Meta and Google budget and its own line on the report. A new location needs a ramp tied to a date; a mature one with a full injector schedule may need less spend. We move money between locations weekly, in writing. That's the work of a multi-location marketing agency sized for a team of one to three.
The platforms count form fills and calls. Your booking system counts consults booked, kept and paid for.
Meta and Google can each claim the same new client and count leads the front desk never reached. Your booking system (Zenoti, Booker or Mindbody, for example) knows which consults were booked. We report from your system, per location, and that number will be stricter than the platform reports, on purpose.
Most med spa digital marketing is reported in the agency's units: leads, clicks, cost per lead. Ownership asks what a booked consult cost at each location last week. If your med spa marketing company can't answer from your booking system, the report was built for them.
How we work with med spa groups
The paid media audit maps every ad account, the tracking and what your booking system reports per location. You get a baseline per location and a written plan before any retainer.
Month one settles which number counts (booked consults) and how it's counted per location. Every account and pixel stays in your name. If you have an agency today, we overlap instead of switching off, and nothing gets relaunched blind.
Budgets follow open provider hours. Offers are ones the front desk can run: an intro treatment, a membership, a package. Creative is many cheap bets that look like your providers and rooms. Weekly changes are written down.
Cost per booked consult per location, with flat-spend and quarter-over-quarter comparisons. Day 90 is a checkpoint with agreed targets, not a cliff. Fees change at renewal, never mid-contract.
What we don't do: websites, social feed management or SEO. We stay narrow on paid media and the reporting under it.
Channels we buy for med spa groups
We're a paid media agency first. Meta creates demand near each location, Google catches people already searching, and your booking system decides what worked.
Facebook and Instagram for people a short drive from each location.
Google Ads for med spas: search campaigns for people looking for a treatment nearby.
The scoreboard, not another ad channel.
A flat monthly fee, never a percentage of ad spend, published on our paid media pricing page. If the group spends under about $20K a month on media, start with the audit. We haven't published a med spa case study yet; our case studies come from multi-location grooming and fitness operators, so the audit shows the method on your own numbers first.
A med spa marketing agency like SBA runs Meta and Google ads for each location and judges them on booked consults, not leads. Each location gets its own budget and its own line on a weekly report taken from your booking system. We do paid media only: no websites, no social feeds and no SEO.
The number comes from your booking system, not the ad platforms. On day one we agree in writing what counts, usually a booked consult, and how it is counted per location. That number is stricter than what Meta and Google report, and it is the one we are judged on every week.
Separate the first visit from the long-term offer. An intro treatment or consult brings a new client in; memberships and packages are judged on joins after that first visit, per location. We test evergreen offers the front desk can run without a new promo every month, and we cut offers that book consults but rarely become treatments.
We put them on the report. Each week you see booked versus kept consults per location, plus how fast new leads got a first call. When no-shows climb at a location, the fix is usually faster follow-up and confirmation, not more ad spend, so we flag it to whoever runs the front desk.
Budget follows open provider hours. A location with a fully booked injector schedule gets less spend until capacity opens; a new location, or one with open rooms, gets more, on a ramp tied to a date. We review the split every week and write down every move, so ownership can see why money shifted.
Not yet. We haven't published a med spa case study, and we won't borrow numbers from other industries to imply one. Our case studies come from multi-location grooming and fitness operators. For a med spa group, the paid audit is the proof step: your own per-location baseline and our plan, before you sign a retainer.
Get started
Tell us how many locations you run, what the group spends on media, and which booking system you use. If you can't see booked consults per location today, that's where we start.
Flat retainers, never a percentage of ad spend. Pricing published.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.