Who we serve · Gyms, clubs and studios
Super Bad Ads is a gym marketing agency for gym groups, boutique fitness and pilates brands with several locations. We run Meta and Google for every club, count joins from your membership system, not leads, and report new members per location, every week.
Fitness operators who trust SBA with paid media
Gym marketing agency, defined
Paid media judged on joins per club, not clicks.
We buy Meta and Google for every club or studio. The scoreboard is your membership system, not the ad platforms: a join or an intro-offer sale is what counts. Each week we move budget toward clubs with open capacity or an opening coming up.
One marketing decision across many clubs, made by a team of one to three.
A single-gym shop runs one budget and one blended number. A gym group needs a budget and a report per club, plus a plan that follows the opening calendar. That's the work of a multi-location marketing agency, sized for a lean team that answers to an owner or a board. Unlike a generic fitness marketing company, we don't build websites or run social.
Most gym advertising gets reported in the agency's units: leads, clicks, platform return. Your owner asks what a new member costs, per club. If your current gym marketing company can't answer that from your membership system, the report was built for them, not you.
How we work with gyms
Month one connects your membership or booking system (Mindbody, Mariana Tek, Club Automation) so a join or intro-offer purchase is the conversion the ads chase. Every ad account and pixel stays in your name.
We test the offer per location (first class, intro week, intro pack), then measure what happens after the lead: intro sale to member, club by club.
Every club gets its own budget and report line: new members per week and cost per member. Money moves toward clubs with capacity, and a new location gets a presale ramp planned to its open date.
Leads die in follow-up, so the front desk sees which leads got worked. Creative: many cheap bets that look like your clubs and coaches. You're not Nike.
Boutique fitness and pilates studios: same method, different math. Boutique fitness marketing and pilates marketing sell class packs into limited spots, so fitness studio marketing gets budgeted by studio and open capacity.
Channels we buy for gyms
We're a paid media agency first. Meta creates demand, Google catches it, and your membership system decides what worked.
Facebook and Instagram for people near each club.
Search for people already typing "gym near me" or a class name.
The scoreboard, not another ad channel.
Fitness results
Paid-search return by month three on flat spend, after a multi-location gym operator switched to SBA from another agency
Online members for a multi-location gym group
Locations tracked (from 0 of 8) for an 8-location California fitness operator, with cost per lead down 25%
"Their hands-on approach and strategic expertise meant we got the support we needed without the agency dance — straight to the answer. SBA is the only agency we've worked with that understood multi-location operations from day one."
Fixed monthly, the same structure at any spend level. Core and Growth publish their price; only Unlimited is quoted, because at that level the plan is built around your channel mix. Every tier runs on a 6-month minimum. Compare every tier on our paid media pricing page. Under about $20K a month in media, start with the paid media audit.
A gym marketing agency like SBA runs Meta and Google ads for each club or studio and judges them on joins, not clicks. We read new members from your membership system, report them per location every week, and move budget toward the clubs that have capacity or are opening next.
Yes, and that's the first month of work. We connect your membership or booking system so a join or intro-offer purchase counts as the conversion, then send it back to Meta and Google. If the platform limits tag access, we use scoped access.
Usually the intro offer, because it's the easiest first step for a new member. What matters is what happens next, so we report intro sales and trial-to-member conversion per location. If an offer fills classes but rarely converts, we change it before spending more on it.
Every week you get new members per location, cost per member and intro sales, taken from your membership system rather than the ad platforms. The numbers are stricter than the platform reports, and the owner can read them without a translation.
Start with a paid media audit, then overlap with the current agency instead of switching off. Nothing gets relaunched from scratch, and every ad account and pixel stays in your name. One multi-location gym operator that switched reached 1.62x paid-search return by month three on flat spend.
The ads are similar; the economics aren't. Studios usually sell class packs and intro offers into limited class capacity, so we budget by studio and by open spots, and count first purchases and memberships from Mariana Tek or Mindbody. Most fitness marketing agency reports stop at leads.
Build the per-club joins scoreboard first, fix follow-up speed, fund local paid media at the clubs with capacity, test cheap creative, and grow referrals and retention.
Operator PlaybooksLocal ads that sell the intro offer, cheap representative creative, fast follow-up, budget that follows open capacity, and joins per studio from the booking system.
Operator PlaybooksA central brand, local execution, and a weekly scoreboard tied to your booking system, so you can tell which locations marketing is working at.
Get started
We'd rather show you than tell you: new members per club, per week, from your own membership system. Tell us how many locations you run, what you spend, and which system you book on.
Every submission gets reviewed. Flat retainers — never a percentage of ad spend. Pricing published.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.