Who we serve · Franchise
Super Bad Ads is a franchise marketing agency that runs Meta and Google for franchisors and multi-unit franchisees with the same per-location model. Every location gets its own number: new clients per week, pulled from your booking system, not the ad platforms. The brand gets one scoreboard. Each franchisee gets their own row.
Multi-location operators who trust SBA with paid media
Franchise marketing, answered
Run local paid media for every location, and judge it on new clients in your booking system, not on clicks.
A franchise system wins location by location, not on the brand average. So the work is local: a budget, campaigns and an intro offer for each location on Meta and Google, judged on first-time clients who actually booked. We pull those from your booking system (Zenoti, Booker, Mindbody, Mariana Tek, Club Automation) and report them every week, per location, in the units a franchisee already uses: new clients, cost per new client, booked %. That's stricter than the platform numbers, on purpose. The buying is the same PPC management for franchises we run for every multi-unit operator.
The brand fund builds the assets once. Local budgets turn them into booked first-time clients, location by location.
The fund pays for what every location shares: creative shot at real locations with real staff, the system-wide intro offer, and one shared scoreboard. Local budgets buy the bookings: per-location Meta and Google campaigns that put those assets in front of people a short drive away. Those budgets move weekly: a new location in its ramp needs different spend than a mature one with a full schedule. That split is the core of a franchise marketing strategy that holds up in front of the advisory council. What the owner sees: cost per new client for every location, flat-spend and quarter-over-quarter comparisons that show what the ads added, and no fee changes mid-contract. Fees move at renewal, with the numbers on the table. One gym that switched agencies to us went from 0.15x to 1.62x by month 3, on flat spend.
Most franchise agencies report the system: one blended budget, platform numbers, a monthly deck. A franchisee with an empty Tuesday wants to know what the ads did for their location, and a blended report can't say. That's the gap a multi-location marketing agency should close.
How we work for franchises
The Paid Media & Setup Audit maps every location's tracking, ad accounts and booking data before anything moves. You see what's broken and what we'd fix first.
Your booking system becomes the conversion event, so Meta and Google learn from booked first-time clients, not form fills. We work with scoped access and relaunch nothing that's already working.
Each location gets its own Meta and Google budget, built from the fund's creative and offer. New territories get a pre-open plan and a dated ramp, so a grand opening doesn't start from zero.
New clients and cost per new client for every location, every week, with every change written down. Franchisees and the franchisor read the same rows.
Day 90 is a checkpoint against targets we agree up front, not a cliff.
Platforms we work with
For franchise systems, the bookings come from Meta and Google. We run both per location, then let the booking numbers decide if another channel has earned a budget.
Catch the people already searching near one of your locations.
Facebook and Instagram to fill the schedule, not just the feed.
Added only when the numbers earn it.
Proof from multi-unit operators
Locations reporting their own results, by month 3, for an 8-location California fitness operator
Cost per lead by month 3 for the same 8-location fitness operator
"Their hands-on approach and strategic expertise meant we got the support we needed without the agency dance — straight to the answer. SBA is the only agency we've worked with that understood multi-location operations from day one."
A flat monthly fee covers your locations, never a percentage of the brand fund or local spend. Core and Growth publish their price; only Unlimited is quoted, because at that level the plan is built around your channel mix. Every tier runs on a 6-month minimum. Compare every tier on our paid media pricing page. Under about twenty thousand a month in media across your locations, start with the paid media audit.
Both, with the same model. A franchisor hires us for the system budget and the brand fund's assets. A multi-unit franchisee hires us for their own units. Either way, every location gets local Meta and Google campaigns and its own row on a weekly scoreboard, built from the booking system.
The brand fund pays for what every location shares: creative shot at real locations, the system-wide intro offer, and one scoreboard. Local budgets pay for per-location Meta and Google campaigns that turn those assets into booked first-time clients. We move local budgets weekly, by each location's capacity and maturity.
Yes. Each location has its own row: new clients, cost per new client and booked %, every week. The numbers come from your booking system, not the ad platforms, so they're stricter than what the platforms report. A franchisee can check their location in under a minute, without a call.
We don't pitch a swap. Most franchise systems start with the paid audit, or a scope next to the incumbent, like one group of locations or one channel. We overlap, show the numbers, and earn more of the media at renewal. Every account and pixel stays in your name.
Enough that our retainer stays a fraction of media, about a fifth or less. If you spend under about twenty thousand a month across your locations, start with the audit and build a dated plan from there. Retainers are flat and listed on our paid media pricing page.
Everything. Ad accounts, pixels, audiences, creative and reporting sit in your name from day one, not ours. If you move on, you take the whole setup with you, and the next team starts from your history, not from zero. It's also why switching to us doesn't need a dark period.
A franchise marketing strategy works when the brand fund builds the assets, local paid media buys the bookings, and every location sees its own new clients each week from the booking system.
Operator PlaybooksA central brand, local execution, and a weekly scoreboard tied to your booking system, so you can tell which locations marketing is working at.
Operator PlaybooksEach address competes in its own map pack. How operators set up profiles, location pages, and reviews so every location can rank, and how to tell which ones do.
Get started
Tell us how many locations you run, which booking system you use and what you spend on Meta and Google today. We'll come back with what a per-location scoreboard would show for your system, where the audit would start, and what we'd fix first.
Every submission gets reviewed. Flat retainers — never a percentage of ad spend. Pricing published.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.