Who we serve · DSOs and dental groups
Dental marketing services for DSOs and dental groups with four or more offices. We run Google and Meta paid media for each office and judge it on booked new patients from your own practice-management system, reported per office, per week.
Dental marketing services, answered
One budget per office, judged on booked new patients, not on calls or clicks.
A dental group does not grow on its average. It grows office by office, and every office sits at a different point: a mature practice with a full hygiene schedule, an acquired office still running its old vendor's campaigns, a de novo that needs new patients by an opening date. So each office gets its own Google and Meta budget, sized to its chair and provider capacity, and its own number: booked new-patient appointments as your scheduler records them. That is the job of a multi-location marketing agency: put each ad dollar where an office has room for the patient.
The group has to see every office on one scoreboard, and add offices without losing the patients they already bring in.
Most dental marketing company pitches are written for one dentist: a website, reviews, a mailer, a monthly count of calls. A DSO has a different problem. Acquired offices arrive with their own agencies, ad accounts and call tracking, so nobody can compare them. And the operating partner wants one number they believe. Dental group marketing starts there: one scoreboard, built from your practice-management system, with every office on its own row, so a quietly strong office and a struggling one are both visible.
Multi-location dental marketing usually breaks at the scoreboard, not at the ads.
How we work with dental groups
We start with the paid audit: every office's ad accounts, call tracking and booking setup, plus a baseline of new patients per office from your practice-management system or scheduler. It is a fixed-scope project, credited toward the retainer if you continue.
Month one is setup. We agree in writing what counts as a booked new patient for each office, consolidate inherited ad accounts, and move every account into the group's name. You own all of it, pixels included.
Budgets follow chair capacity, payer mix and the services each office wants to fill, from hygiene openings to implant or clear aligner consults. Offers are ones the front desk can run. Changes go out weekly, in writing.
Every week: cost per booked new patient by office. Every quarter: flat-spend and quarter-over-quarter reads the operating partner can check. Day 90 is a checkpoint against agreed targets, not a cliff.
What we don't do: websites, a social media feed, SEO or direct mail. We run paid media and the reporting under it.
Where the budget goes
Two platforms, one scoreboard, and a budget line per office, so you can see where every dollar went.
Search and local campaigns for each office, built around the services it offers and the neighborhoods it serves.
Local campaigns around each office for new-patient offers, de novo openings and specialty consults. We test many inexpensive creative ideas that look like your offices and teams, instead of one costly shoot.
The scoreboard. New patients come from your PMS or scheduler and your call tracking, per office, by source. If a platform reports more than your schedule shows, your schedule wins.
A flat monthly fee, never a percentage of your media spend, and any change to it happens at renewal, with the numbers in front of you. Current figures are on our paid media pricing page. If your group spends under about $20K a month on media across all offices, start with the paid media audit: it shows your baseline per office and a plan before any retainer.
For a DSO, our dental marketing services are Google and Meta paid media run per office, the booked-new-patient number from your practice-management system, and a weekly report per office. We are a paid media agency, so websites, SEO, reviews and social posting stay with your team or another vendor.
From your own systems. New patients come from your practice-management system or scheduler plus call tracking, counted per office, and we agree in writing on day one what counts as a booked new patient. That number is usually stricter than what Google or Meta report, and it is the only one we judge our work on. You see it every week, per office.
DSO marketing is a portfolio problem. One scoreboard covers every office, budget moves between offices each week based on capacity and new patients booked, and acquired offices and de novos each run on their own ramp. Brand campaigns run once for the group; local campaigns run per office.
We treat payer mix as a budgeting input. An office that is mostly PPO and one that is mostly fee-for-service want different patients, services and offers, so each gets its own budget, offers and targets, judged on booked new patients and the value your group sets for that office. Ad copy goes through each practice's own compliance review, and we make no coverage or pricing promises to patients.
Audit each office first, then overlap instead of switching off. We read every inherited account, call-tracking line and booking setup, keep what works running, and move accounts into the group's name one office at a time. Nothing is relaunched blind, and each new office gets its own row on the scoreboard from week one, so a dip shows up before it costs you a month.
Not yet, and we won't pretend otherwise. Our published case studies come from multi-location grooming and fitness operators. For a dental group, the paid audit is how you check the method on your own offices: it shows your current new patients per office and a plan before you commit to a retainer.
Which office did this ad dollar actually grow? Answer that before the next campaign.
MeasurementHow a booked appointment ties back to the ad that earned it.
Choosing an agencyWho owns the accounts, and how to switch without losing ground.
Check one thing first: can you see booked new patients per office, per week, by source, from your own system today? If not, start here. Step one is a paid audit of every office.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.