Who we serve · Salons, barbershops and grooming
Super Bad Ads is a salon marketing agency for brands with several shops. We run Meta and Google ads, count first-time clients straight from Zenoti or Booker, and report new clients per location, per week, so you can see which salons are filling chairs.
Grooming brands that trust SBA with paid media
What we do for salon brands
It runs your paid media and judges it on new clients per salon, not reach.
A salon marketing agency should run Meta and Google ads for every shop you own and answer for one number: first-time clients. We read it from Zenoti or Booker, not the ad platforms, and move budget weekly toward salons with open chairs. That's salon marketing judged the way your front desk judges it.
One marketing decision, many shops, and every shop has its own chairs to fill.
A single-salon playbook assumes one calendar. You have eight, or forty, each with its own stylists and its own slow Tuesday. Budgets get set per location, new shops need demand before opening, and a team of one to three can't rebuild the plan weekly. That's the job of a multi-location marketing agency. Hair salon marketing built for one shop breaks at your size.
Most salon agencies are built for barber shop marketing at one location. Generalists report reach. Neither shows which shops booked new clients last week.
How we work with salon brands
We connect Zenoti or Booker so a first-time booking is what counts, and send it back to Meta and Google. Returning guests are kept separate, so a rebook never inflates the result. Every ad account and pixel stays in your name.
Money goes where there are open appointments. We don't buy demand for barbers booked out two weeks, and new shops get ads before the grand opening.
A first-visit offer is judged on whether guests come back. Holiday gift card pushes run as their own campaigns, on their own report line, so they never blur the new-client number.
We are not Nike, and neither are you. We run many small creative bets shot in your shops with your own stylists and barbers, then fund the ones that book first-time clients. Salon advertising should look like the visit a new client will get.
Barbershops and men's grooming: barbershop marketing has more walk-ins and tighter chair counts. We judge ads on booked first-time clients and read walk-in trends alongside, never blended in. Then come weekly budget moves and steady creative testing.
Channels we run for salons
We're a paid media agency first: Meta and Google, run per location, judged by your booking system.
"Haircut near me" and "barbershop near me" searches, bought shop by shop.
Instagram and Facebook for the new client who wasn't searching yet.
Zenoti or Booker is the scoreboard.
Grooming results
New customers for a 30+ location grooming brand, judged on first-time clients from its booking system
Cost per new client for the same 30+ location grooming brand
Return on creative for the same 30+ location grooming brand
One flat monthly fee for four shops or forty, never a cut of ad spend. See paid media pricing for every tier. Under about $20K a month in media, start with the paid media audit.
A salon marketing agency like SBA runs Meta and Google ads for each salon or barbershop and judges them on first-time clients, not reach. We read new clients from your booking system, report them per location every week, and move budget toward the shops with open chairs.
Yes, that's the first month of work. We connect Zenoti or Booker so a first-time booking counts as the conversion, then send it back to Meta and Google. Returning guests are kept separate, so a rebook never shows up as a new client in your report.
Ad spend for each location divided by the first-time clients your booking system records there, every week. It's stricter than the platform reports, and it's the number we manage to. One multi-location barbershop brand cut its cost per booking by 56% working to that number.
Cheap creative usually wins. Clips shot in your shops, with your barbers and stylists, look like the visit a new client will get. We run many small creative bets and put the money behind the ones that book first-time clients. One 30+ location grooming brand saw a 21x return on creative.
We focus paid media on new guests, then check whether they come back. Seasonal gift card pushes can run around the holidays, but they're reported as their own line, so the new-client number stays clean and the owner can see what each campaign actually did.
Start with a paid media audit, then overlap with your current agency instead of switching off. Nothing relaunches from scratch, and every ad account and pixel stays yours. You see new clients per salon from the first week, so any dip shows up before it costs you a month.
Fund the salons with open chairs first, run local ads around each one, test cheap representative creative, rebook at checkout, and judge every idea by new clients per location per week.
Operator PlaybooksA central brand, local execution, and a weekly scoreboard tied to your booking system, so you can tell which locations marketing is working at.
Get started
If you've been shopping for a beauty salon marketing agency and keep hearing about reach, ask for one number instead: new clients per salon, per week. Tell us your shop count, booking system and current spend, and we'll show you what that number looks like for you.
Every submission gets reviewed. Flat retainers — never a percentage of ad spend. Pricing published.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.