How a tag + cookie-consent rebuild lifted a multi-location gym's ROAS 1.5x
A multi-location gym's in-platform metrics didn't match HubSpot, so bidding had no real signal. We rebuilt the tags + cookie consent — and the same budget produced 1.5x ROAS.
Put the glasses on. Untracked is a red/cyan blur — measured snaps into focus.
The challenge · Untracked
Years of spend, and a blurry answer to every question.
A multi-location boutique gym was spending on paid social and seeing in-platform conversion metrics — but those numbers never matched their HubSpot data. They couldn't tell which campaigns were actually driving member signups. Tag management was a mess of conflicting fires, cookie consent was breaking attribution, and the bidding algorithms had no real conversion signal to optimize against.
The work · Measured
The measurement layer that snapped a blurry account into focus.
Audited the existing tag management + pixel structure
found duplicate fires, missing event parameters, and gaps in conversion definitions.
Rebuilt the cookie consent management protocol
privacy-compliant AND tracking-preserving, not one at the cost of the other.
Implemented server-side event tracking via Meta CAPI to preserve conversions after cookies.
Connected HubSpot to the booking conversion events
every member signup now ties back to its campaign, ad set, and creative.
Set up per-location reporting so the marketing team and franchisees could see location-specific performance.
The same ad budget started producing 1.5x platform ROAS on the same locations — because the bidding algorithms finally had real conversion data to optimize against. The team had a complete picture of which campaigns drove member signups at which locations.
"He completely rebuilt our entire tag management and pixel structure, prompting a very necessary overhaul of our cookie consent management protocol. Super Bad Ads' changes not only created the 1.5x platform ROAS, they built the very tools needed to show it."
This is the textbook engagement for a multi-location operator: a measurement problem that's invisibly costing you ROAS. Fix the wiring, the bidding algorithms get smarter, and the same budget produces more revenue — no new ad spend, no new creative, just better infrastructure.
Stop guessing. Start measuring.
Every location accountable, every sale with a receipt. If your paid spend is still a blur, we'll bring it into focus.
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Let's bring your spend into focus.
Tell us about your locations. A senior PM reviews every one — no bots, no junior hand-offs.