How we rebuilt a B2B specialty services brand's site + tracking from scratch
A B2B consultant's site was an embarrassment and leads were referral-only. We rebuilt the site + tracking foundation from scratch — and they hit page one of Google.
Put the glasses on. Untracked is a red/cyan blur — measured snaps into focus.
The challenge · Untracked
Years of spend, and a blurry answer to every question.
A B2B specialty services consultant had a marketing-resistant industry, a small team, and a site that hadn't been touched in years. Leads came almost entirely from referrals; the digital presence was an embarrassment. They wanted the foundation fixed — site, structure, tracking — before any growth marketing made sense.
The work · Measured
The measurement layer that snapped a blurry account into focus.
Built a new website from scratch
modern, mobile-first, conversion-oriented.
Aligned the sitemap to search intent, with a landing page for each service category and buyer question.
Stood up the tracking foundation
Google Analytics, Google Business Profile, conversion event setup.
Produced service-specific landing pages that speak to buyer pain points and decision factors.
Optimized local search
Google Business Profile, local citations, schema markup.
Within months of relaunch, the brand was on page one of Google for its primary service terms. Inbound leads from search overtook referral leads for the first time. The team had a digital foundation that supported growth instead of constraining it.
Not every Technology Consulting project starts with marketing tech — sometimes the foundation IS the website itself. We rebuild sites when the existing one is too broken to instrument. This is the breadth of what foundation work can mean for an operator who's outgrown a site that no longer fits.
Stop guessing. Start measuring.
Every location accountable, every sale with a receipt. If your paid spend is still a blur, we'll bring it into focus.
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Let's bring your spend into focus.
Tell us about your locations. A senior PM reviews every one — no bots, no junior hand-offs.