Paid Media & Setup Audit
Find out exactly what your ads and tracking are leaving on the table
A $2,500 audit of your paid media and the setup underneath it, built for multi-location, appointment-based operators. Senior people go through your ad accounts, conversion tracking, and per-location measurement, then hand you a prioritized fix plan you keep either way.
Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice.
Everything between your ad spend and your bookings.
Most stacks aren't under-tooled — they're under-connected. The audit is a scan of every platform between your ads and your appointments, how the data flows between them, and where it breaks. Wide on purpose, not a months-long deep-dive.
About 30 days, start to finish. You leave with a map of how your data flows today and the fixes phased by effort and impact — not just a list of problems.
Operators with more than one door to fill.
The audit is built for multi-location, appointment-based operators who:
If the numbers per location don't add up, that's exactly where the audit starts.
From form to a fix plan in about 30 days of work.
Tell us about your locations and spend
The form takes about two minutes.
A short call to understand your situation
We learn how your locations, spend, and tracking fit together, and confirm the audit is the right fit.
We send the audit quote
Kickoff happens on signature. The 45-day credit window starts at kickoff.
After kickoff: access, then about 30 days of work.
Read-only access to your ad accounts, analytics, and tracking setup. Senior people work through your ad accounts, conversion tracking, and per-location measurement. No junior hand-offs, no automated report.
One read-out, and your credit window.
One read-out with a Day-1 fix plan: what's broken, what it's costing you, and what to fix first. Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice. The window counts from kickoff, not the read-out.
Why we charge for the audit.
Free audits are usually basic computer reports — sales tools designed to lock you into an agreement, not diagnostics. That's why they sit on the red-flag list on our own pricing page. What you tend to get instead:
Our audits stand alone — the advice works whether or not you hire us.
What an audit finds — and what fixing it does.
The takeover audit found four straight months of zero recorded conversion value. We rebuilt measurement in the first weeks and held spend flat — breakeven in month one.
Read the case study → Multi-location boutique gym 1.5xplatform ROAS, same budgetSame ad budget. 1.5x the platform ROAS — once the bidding finally saw real conversions.
Read the case study → 30+ location men's grooming brand +36.6%new customersEight straight months of new-client decline — flipped positive in the first full month.
Read the case study →Blinded on purpose — we don't publish client names or logos.
What operators say
“He completely rebuilt our entire tag management and pixel structure, prompting a very necessary overhaul of our cookie consent management protocol. Super Bad Ads' changes not only created the 1.5x platform ROAS, they built the very tools needed to show it.”
“There's no one who knows the data like Collier and Super Bad Ads. We've worked with other consultants and agencies before, but in the first meeting Collier knew exactly what we needed to do so we could fix our analytics.”
“Their hands-on approach and strategic expertise meant we got the support we needed without the agency dance — straight to the answer. SBA is the only agency we've worked with that understood multi-location operations from day one.”
Run the plan yourself, or run it with us.
Plenty of operators take the fix plan in-house. If you'd rather we run it, these are the retainers — flat monthly fees, published.
- Setup fee $3,500 (scales with onboarding scope; waived from Growth up).
- 6-month minimum on every retainer.
- The audit credit applies to your first retainer invoice; the setup fee is billed separately.
- Above $100,000/mo in media spend, a 10% AOR commission applies on top — the only ad-spend percentage we ever use.
Questions about the audit
What do I get from the $2,500 audit — and how does the credit work?
About 30 days of senior work on your ad accounts, conversion tracking, and per-location measurement, ending in one read-out with a Day-1 fix plan you keep either way. Start a retainer within 45 days of audit kickoff and the full $2,500 is credited to your first retainer invoice.
Do I have to hire you after the audit?
No. The audit stands on its own — the fix plan works whether you run it in-house, with your current agency, or with us. If you do hire us within 45 days of kickoff, the full $2,500 comes off your first retainer invoice.
How long does it take, and when does the 45-day window start?
About 30 days from kickoff to the read-out. The 45-day credit window starts at kickoff, not at the read-out, so you have roughly two weeks after the read-out to decide on a retainer.
What access do you need from us?
Read-only access to your ad accounts (usually Meta and Google), your analytics and tag manager, and whatever booking or CRM platform records the appointment. We send a checklist at kickoff. We look during the audit; we don't change anything in your accounts.
Will I hear back?
Every submission gets reviewed — that's a promise. But we're a small boutique agency, and we can't personally respond to every inquiry we get. If your business is a good match for how we work, you'll hear from us personally.
How much should I spend on ads before working with you?
For Core, $5,000–$10,000/month of media spend is healthy. Below that, the data signal is too noisy to optimize against. Growth and Unlimited earn their keep from $10,000/month up. Not sure where you sit? That's one of the things the audit answers.
Do agencies charge a percentage of ad spend?
Many old agencies take 10% to 20% of your monthly media spend as a fee. Super Bad Ads is different. We only use a 10% commission when your ad spend goes over $100,000 per month. Below that, we use flat rates.
Start with the audit.
One read-out, a Day-1 fix plan you keep either way — and the full $2,500 credited to your first retainer invoice if you hire us within 45 days of kickoff.
Start with the auditReady to talk retainer instead? Get Started →