Marketing Technology Agency
Booking, CRM, ads, email, POS — every platform runs fine on its own, and none of them tell the same story. We're the marketing technology agency that sees through complex stacks: we bring your systems together, get the right marketing data flowing into them, and show your team how to use it. You don't start over. You don't switch to our tools. We build the best version of what you already run.
⚠Five platforms, five different answers.
✓One stack, one answer.
Marketing technology consulting is the work of mapping, connecting, and running the systems between your marketing and your revenue. A marketing technology consultant takes your CRM, your booking system, your ad platforms, and your reporting layer, and fixes where the data breaks between them.
It isn't about buying new software. Most stacks aren't under-tooled — they're under-connected, and the fix is rarely one platform; it's how they all exchange data. We've done this work for everyone from multi-location gyms to a Series E startup whose stack overhaul reached into CRM, email, and retention. Marketing doesn't speak engineering, and engineering doesn't speak marketing. We're the team that speaks both.
Sources
Single source of truth
Destinations
The diagnosis
If any of this sounds familiar, your measurement layer needs work before your ad budget does. Any one of these is a marketing technology problem, not a creative problem. Privacy rules like GDPR and CCPA — and the iOS privacy update that broke most pixel tracking — only widen the gap. Most operators we meet have three or four of these problems at once — and it's usually one key marketer, not a twenty-person department, who's expected to fix all of them.
Platform ROAS and your finance report never match, and nobody can explain why.
Bookings can't be traced back to the campaign, ad, or location that drove them.
Each location reports numbers differently, so you can't compare performance across sites.
iOS privacy updates wrecked your tracking two years ago, and nobody has fixed it since.
Your agency's dashboard looks great every month, while revenue stays flat.
MarTech engagements
We publish these numbers because most consultants won't. Every engagement below is fixed-scope and fixed-price.
A surface-level scan of your full stack — every system, how data flows, where it breaks — with a roadmap of the issues, phased with effort and cost estimates (GDPR or CCPA flags as applicable).
The data infrastructure, marketing automation workflows, and lead scoring your systems need. Pairs naturally with the Audit's roadmap — but neither engagement requires the other.
Ongoing strategic and tactical martech consulting, with senior engineering oversight and the founder embedded. Quarterly business reviews included.
Full end-to-end transformation — implementation, coordination with your existing agencies and vendors, and engineering training and documentation. Reserved for enterprise operators — typically $50M+ in revenue. Engagements start at $50,000.
If you don't trust your numbers, guessing isn't a strategy.
Tell us what's broken and we'll walk your stack with you — what's actually wrong, what it costs to fix, and what to do first. No long sales calls. Just fixed-scope, fixed-price engagements with a roadmap at the end.
✓ Your tools stay your tools.
No. We're not a marketing technology agency that sells you our own platform, and we're not an agency that only knows one stack. Whatever's in your tech stack, we plug into it instead of replacing it. That means HubSpot for CRM and workflows. Mindbody, Booker, Vagaro, or whatever booking system you run. Google Tag Manager and server-side tracking for the ad platforms.
Certified
As a HubSpot Solutions Partner, we know the CRM side deeply — but we won't make you rip out a working marketing technology stack to match our toolkit. As a franchise marketing agency built for multi-location operators, we know every location needs its own attribution and its own report. That rolls up into one view your leadership team can trust — a single source of truth for customer data across every site.
HubSpot Solutions Partner
CRM, workflows, and reporting — built on the platform, not around it.
Proof
“He completely rebuilt our entire tag management and pixel structure, prompting a very necessary overhaul of our cookie consent management protocol. Super Bad Ads' changes not only created the 1.5x platform ROAS, they built the very tools needed to show it.”
“There's no one who knows the data like Collier and Super Bad Ads. We've worked with other consultants and agencies before but in the first meeting Collier knew exactly what we needed to do so we could fix our analytics.”
Measurement is what makes media spend accountable. Once your marketing technology engagement is live, every dollar in paid media agency work gets easier to defend, because you can see exactly which channel produced the booking. This is marketing attribution in practice: not a dashboard full of impressions, but a straight line from ad to appointment. Fix the wiring first, and your media budget starts working harder without spending a dollar more.
It's the same process we run on every engagement:
Before a dollar of spend moves, we make sure your tracking and analytics actually work — so we're optimizing against real business outcomes you already track, not platform guesses.
We usually start with your easier channel first — or take on both if they're already rolling. We get that channel profitable and set up perfectly, then move to the next. One step at a time, never everything at once.
With the platforms built properly and everything we need in place, we work out the messages that actually drive a positive response — what needs saying, to whom, and in what form.
In-platform numbers can look great while your bottom line tells a different story. The last step is always closing that gap — getting your numbers as close to last-click ROI as humanly possible while still driving effective overall business results.
A marketing technology consultant maps your CRM, ad platforms, booking system, and reporting layer, then fixes the connections between them. The goal is a data flow you can trust. Every booking traces back to the campaign, channel, and location that produced it, with no manual patching required.
It depends on the engagement. A MarTech Audit is $5,000 flat, any stack — and if you hire us for the build afterward, $2,500 of it credits toward the work. MarTech Foundation runs $5,000 to $15,000, depending on scope; you can start with either engagement — neither requires the other. Ongoing MarTech Support is $10,000 a month. MarTech Develop is an enterprise engagement starting at $50,000, reserved for larger operators. See the full breakdown on our digital marketing pricing page.
A marketing agency runs campaigns: ads, content, creative. Marketing technology consulting fixes what happens after the click — the CRM, the booking system, the attribution model, the reporting layer. Most operators need both. Some need the technology work first, because a marketing agency can't fix numbers it doesn't control.
Usually not. Most stacks aren't under-tooled, they're under-connected. Your CRM, booking system, and ad platforms probably already do enough. They just don't talk to each other yet. Marketing technology consulting connects what you own before we ever recommend buying something new.
About one month for most operators, at one flat price regardless of stack size. The audit is deliberately surface-level — a scan of every system and how data flows between them, not a months-long deep-dive. You'll leave with a data flow map and a phased roadmap of the issues with effort and cost estimates, not just a list of problems.
Lean teams. Our day-to-day partner is usually the one key marketer — a CMO, marketing director, or scrappy franchisee carrying the whole function — often at a PE-backed or founder-led operator. If a twenty-person marketing department runs your stack, we're probably not your fit. See how our franchise marketing agency works.
Yes — measurement and media compound each other. Once the marketing technology engagement is live, every ad dollar gets easier to defend, because attribution finally reaches the booking. Many clients start with the technology work and add media later. See how our paid media agency engagements are structured — flat retainers, no percentage of ad spend.
Every submission gets reviewed — that's a promise. But we're a small boutique agency, and we can't personally respond to every inquiry we get. If your business is a good match for how we work, you'll hear from us personally.
From the blog
Why measurement, not more ad spend, comes first for dental groups.
Read the article → MarTechRaise booked appointments from the traffic you already pay for.
Read the article → MarTechWhat a real measurement audit checks before you scale spend.
Read the article → MarTechThe stack that gives every location its own real P&L.
Read the article →Get started
Talk to us about what's broken before you spend another dollar on ads. We'll walk you through your stack — what's wrong, what it costs to fix, and what to do first. Two minutes tells us your systems, locations, and platforms; if we're a good match, you'll hear from us personally.
Every submission gets reviewed. Flat pricing, published. Your tools stay your tools.
Get Started
Tell us about your locations, platforms, and current spend. We take on a limited number of new clients — every submission is reviewed for fit, and if we're a good match, you'll hear from us personally.